Tag Archives: Major League Baseball

FROM THE CREASE with BRUCE BERLET

bruce mug shot 1By Bruce Berlet

HARTFORD, CT – June 2 will mark the first anniversary of Whalers Sports and Entertainment chairman and CEO Howard Baldwin announcing his group’s plans to assume business control of the AHL’s Hartford Wolf Pack (now Connecticut Whale) with the hope of reviving the local hockey market and returning to the NHL.

Not surprisingly, Baldwin called WSE’s first year “an adventure” that included countless twists and turns and some financial losses. But that hasn’t deterred Baldwin and his group from forging forward with an expanded marketing plan for a continuation of increased attendance and achieving the ultimate goal while focusing more on winning than nostalgia.

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